We expect this to be a completely reciprocal relationship because what we expect to learn from them is how to create messages that truly resinate with their peer group. -General Motors
When General Motors posted this video it really showed that the company understands that the future of advertising (or at least part of it) is in the hands of the consumers and young people. They opened the competition to college kids which is a good idea because already they know these people will be better educated than just some “Joe” on average. They also see the potential growth in the individual as well as possible future marketeers for themself.
Now don’t get me wrong but a business is a business and even though a company is giving away a car or even a $1,000,000, the company is still saving a lot of time, money and even embarrassment by getting someone else to create the video for them.
The more competitions that are created will create more buzz and eventually the traditional mode of production of advertising will cease to exist.
Jamile Badran
Jordan Laurin
catillac
miaabboud
