Is online advertising taking over? It seems so. Most companies are going forward and reducing their television ad campaigns and increasing their online ads with videos on YouTube. Take Evian, for example, their Evian Roller Babies video was a campaign used strictly for the internet. The video was longer than the usual television commercial and yet captivated the viewers. There are enormous amounts of comments and hits on the YouTube video for Evian Roller Babies. Evian’s website has a link to the Roller Babies. There, you can find behind the scene shots, teasers, the making, and much more. The reliance on online advertising has grown over the last few years.
The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t has increased significantly. -Jonathan Carson
The trust consumers put in each other these days is enough for companies to stop and re-think their advertising strategies. They are moving towards online advertising all over the world. According to experts at Direct Traffic Media, a survey was completed that used 25,000 people in 50 countries to study the effects of online advertising.
It is clear from the survey that online is a medium on the move and the trust levels in it as a category are building momentum. -Tahir Khali, a Nielsen spokesman for the Middle East
I believe that as this online obsession grows, so will online advertising. I, myself, am more likely to watch an ad online then on television, where I usually mute during commercials. Perhaps Evian has got the ball rolling, and soon, we will see more advertisements specified just for the internet.
Jamile Badran
Jordan Laurin
catillac
miaabboud
