It’s Quiznos’ new tasty torpedo sub brought to you by Playboy. This viral ad was inspired by the ever-popular and disturbing ’2 girls 1 cup’ video which was banned from the internet last year. We all remember it. If you haven’t seen it, you’re going to have to watch it, and I apologize in advance. The video basically consists of two girls, vomit, feces, and well, a cup, all set in a disturbingly intimate setting. The late pornographic film was produced by MFX media and became well-known by bloggers and those on YouTube as everyone sought to record their reactions for others to see. Besides thousands of reactions, hundreds of parodies to this video were also created. The media and it’s channels recognized the video’s popularity and used it to it’s benefit, despite the obvious moral decline.
The ad ’2 girls 1 sub’ is a bit more humorous but equally unsettling. It speaks for itself mirroring its predecessor, while managing to advertise for two companies at once. Playboy and Quiznos manage to use the advertising technique that we have discussed in previous blogs. They take a viral video, or something widely familiar in the public, and use it in their campaign.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. – Mark Hughes, Buzzmarketing: Get People to Talk About your Stuff, 2005
There isn’t much else to add, other then the fact that we have reached an era where advertisers take desperate measures to catch viewers’ attention. I thought the video was funny, but it also reminded me why I never eat at Quiznos.
Jamile Badran
Jordan Laurin
catillac
miaabboud
