The Advantages of Internet Advertising vs. Traditional Advertising. Implied By Design 2009. http://www.impliedbydesign.com/articles/the-advantages-of-internet-advertising-vs-traditional-advertising.html
Average advertising costs by media type. IE Small Business 2009. www.iesmallbusiness.com/resources/Major_Media_Types.doc
The Beach Boys. Wouldn’t It Be Nice. Online video clip. YouTube. http://www.youtube.com/watch?v=L–cqAI3IUI
Blink 182. Another Girl, Another Planet. Greatest Hits. 1999.
Bosman, Julie. Agencies Are Watching as Ads Go Online. The New York Times 15 Aug., 2006.
Britney Spears. April 9, 2009. Online Image. Ottawa Citizen. http://www.ottawacitizen.com/entertainment/celebrity/star+Britney+Spears+walks+stage+Vancouver/1479325/story.html
Cheung, Xu, and Dale, Cameron, and Jiangchuan, Liu. Understanding the Characteristics of Internet Short Video Sharing: YouTube as a Case Study. Quality of Service, pp. 229-38 (2008).
Customer Made. Trend Watching.com May, 2006. http://trendwatching.com/trends/CUSTOMER-MADE.htm
Daugherty, Terry, and Eastin, Matthew, and Bright, Laura. Exploring Consumer Motivations for Creating User-Generated Content. Journal of Interactive Advertising. Vol. 8(2) Spring 2008. http://www.jiad.org/article101
D-Generation X Entrance. Online video clip. YouTube. http://www.youtube.com/watch?v=jf1LNcY9F_Q
Diet Coke + Mentos. Online video clip. YouTube. http://www.youtube.com/watch?v=hKoB0MHVBv
Dumb and Dumberer: When Harry Met Lloyd. Dir. Troy Millar. Perf. Derek Richardson, Eric Chrisitian Olsen, Eugene Levy. DVD. New Line Cinema, 2003.
Duncan, Apryl. Samsung Wants Consumer-Generated Ads for Super Bowl Pregame. About.com 28 Aug., 2008.
Duncan, Apryl. Super Bowl XLl Ads Tap Into Consumer Ideas. About.com 18 Jan., 2007. http://advertising.about.com/b/2007/01/18/super-bowl-xli-ads-tap-into-consumer-ideas.htm
Eminem. Dead Wrong. Online video clip. YouTube. http://www.youtube.com/watch?v=pLog99sdKUY&feature=fvw
General Motors. Consumer-Generated Super Bowl Commercials. Online video clip. YouTube. http://www.youtube.com/watch?v=fP0suyNxNwE
Grift of the Magi. The Simpsons. Mathew Nastuk. Fox. Decemeber 19, 1999.
Hazlett, Bob. Social Networking Statistics & Trends. http://www.slideshare.net/onehalfamazing/social-networking-statistics-and-trends-presentation
Huston, Larry, and Sakkab, Neil. P&G’s New Innovation Model. Harvard Business Review 20 March, 2009. http://hbswk.hbs.edu/archive/5258.html
IBM Consumer Study: Internet Rivals Declining TV as Primary Media Source. Marketing Charts.com 7 Aug., 2007.
Invisibility Cloak. Online video clip. YouTube http://www.youtube.com/watch?v=e1cemz7GP4g
Invisibility Cloak. Online video clip. YouTube http://www.youtube.com/watch?v=y7BEyqcG6Jg
Internet Advertising vs. TV Advertising. L’Atelier 19 March, 2009. http://www.atelier-us.com/advertising-and-marketing/article/internet-advertising-vs-tv-advertising
Kress, Adam. Internet Popularity Rivals Sex, TV. Jacksonville Business Journal 15 Dec., 2008.
http://jacksonville.bizjournals.com/jacksonville/stories/2008/12/15/daily5.html
Krewen, Nick. Thinking Outside the Cube. Toronto Star 13 July, 2009: B1.
Lusti, Chris. Hot Tub Full of Heinz Ketchup Commercial. Online video clip. YouTube. http://www.youtube.com/watch?v=LNCIScpQ8dQ
McCabe, B. Online Advertising: Costs vs. Effectiveness. Gertner Research. 5 Sept., 2001.
Merholz, Peter. The Best Way to Understand Your Customers. Harvard Business Publishing 6 March, 2009.
http://blogs.harvardbusiness.org/merholz/2009/03/the-best-way-to-understand-you.html
Mobile YouTube. 15 Jun.. 2009 http://googlesystem.blogspot.com/2007/06/mobile-youtube.html
Muniz, Albert M., and Schau, Hope Jensen. Vigilante Marketing and Consumer-Created Communications. Journal of Advertising. Vol. 36(3), Fall 2007.
http://marketing.eller.arizona.edu/docs/papers/Hope%20Schau/Vigilante_Marketing_Muniz_Schau_2007.pdf
Outta Sight Clothing. Online video clip. YouTube http://www.youtube.com/watch?v=okHrtdARfhw
Ruppert, Peter. YouTube Insight 2009: A marketers’ guide to understanding and making the out of YouTube. Entertainment Media Research.
Sloboda, Rick. Internet gains popularity with mature and low-income groups. Webcopyplus! 5 July, 2009. http://blog.webcopyplus.com/2009/07/05/internet-gains-popularity-with-mature-and-low-income-groups/
Subway Shuffle. Online video clip. YouTube. http://www.youtube.com/watch?v=BVoKC5JD0BI
Super Bowl XLIII Commercial Doritos Free Doritos In-Game Ad. Online video clip. YouTube. http://www.youtube.com/watch?v=M8QZo4mybGA
Weber, Tim. BBC strikes Google-YouTube deal. BBC 17 Jan., 2009. http://news.bbc.co.uk/2/hi/business/6411017.stm
Yohn, Denise L. Do consumers always know best? Brandchannel.com 3 July, 2006. http://www.brandchannel.com/brand_speak.asp?bs_id=141
YouTube Advertising. There Are 124 Million Reasons to Use our YouTube Advertising Services. http://www.youtubeadvertising.org/
YouTube doubles video file size to 2G. AFP 3 July, 2009.
http://www.google.com/hostednews/afp/article/ALeqM5j7PQ2PETQQW2NgOkKsCWcE3gAZqQ
Youtube Guidelines. YouTube 30 Nov., 2008. http://www.youtube.com/t/community_guidelines