Shockingly Moving Towards Shockvertising

Shock advertising or “shockvertising” is the use of fightening (sic), offensive, taboo, and emotion-provoking words, images, or concepts to sell a product or an idea. – Justine P. Castellon, consumer strategist Dr. Strangelove went through a number of ads with us in this week’s lecture on the new method of advertising and grabbing audience attention, [...]

Read Full Post »