Elaborating on the previous post, a more successful and well established Consumer Generated Contest is the Crash, the Super Bowl contest, which is now an annual phenomenon among internet movie makers. Their website is much more user friendly in comparison to the Subway website. Not to mention, it looks cooler and is more professional in [...]
Archive for the ‘Subway’ Category
The More Successful Shuffle
Posted in Consumer Generated Content, Doritos, Subway on July 17, 2009 | Leave a Comment »
The Shuffle to Success
Posted in Consumer Generated Content, Subway, YouTube on July 17, 2009 | Leave a Comment »
I was doing some more research on Consumer Generated Content and came across Subway’s “Can You Subway Shuffle?” contest which asked people to make their own dancing video including their product. The winner is posted below. What I find incredibly amusing is that even though it is an Australian-made video and competition, there are still [...]
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